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Author Archives: Mike

Updated Kickstarter Advertising ROIs based on the Gothic Horrors Campaign
3 May 2018

Updated Kickstarter Advertising ROIs based on the Gothic Horrors Campaign

by Mike | posted in: kickstarter, kickstarter lesson | 4

This is a follow-up post to my post last year about how to advertise your Kickstarter.  If you haven’t read that post already, I cover a lot about advertising a tabletop Kickstarter so you really should start there or much … Continued

gothic horrors, how to advertise your kickstarter, kickstarter
Oh yea…Gothic Horrors is on Kickstarter
19 Apr 2018

Oh yea…Gothic Horrors is on Kickstarter

by Mike | posted in: blog, kickstarter, News | 0

Funny how I forgot to mention my own Kickstarter on my own website… Don’t let your paranoia and hysteria set in quite yet…save that for when an Old One is staring down at you. As this campaign approaches it’s final … Continued

gothic horrors, kickstarter, maximum apocalypse, tabletop
Gothic Horrors is coming to Kickstarter March 27th!
13 Mar 2018

Gothic Horrors is coming to Kickstarter March 27th!

by Mike | posted in: kickstarter, News | 4

Gothic Horrors is currently wrapping up Art Production on the last few cards. The Kickstarter page is nearly complete and we’re ready to launch on the morning of March 27th! I’m really excited for everyone to start slicing up Vampires with the Ronin … Continued

cthulhu, gothic horrors, kickstarter, maximum apocalypse, unpub, vampires
2018 is off to an exciting start
10 Jan 2018

2018 is off to an exciting start

by Mike | posted in: blog, News | 3

Tomorrow, I leave for PAX South which will mark the first time Maximum Apocalypse is available for sale at a large convention. I brought a few boxes to MagFest last weekend, but the setup and attendance there is nothing like … Continued

magfest, maximum apocalypse, pax south, set a watch, tabletop
The Top 3 Mistakes I Made on the Maximum Apocalypse Kickstarter
14 Nov 2017

The Top 3 Mistakes I Made on the Maximum Apocalypse Kickstarter

by Mike | posted in: blog, kickstarter, kickstarter lesson | 1

I posted about my top 3 mistakes for Brass Empire and even though I learned a lot from that and am very proud of the Maximum Apocalypse campaign, but there are always mistakes. This is simply a post-mortem on the campaign … Continued

gloomhaven, kickstarter, maximum apocalypse
Brass Empire: New Canton is live on Kickstarter!
1 Nov 2017

Brass Empire: New Canton is live on Kickstarter!

by Mike | posted in: blog, kickstarter | 0

After a 2 year hiatus, Brass Empire is back and New Canton is live on Kickstarter.   The expansion is only $42 and if you missed the first Brass Empire which has been sold out for almost a year, there’s a … Continued

card game, deckbuilder, kickstarter, new canton
What are the differences between Brass Empire 1st and 2nd Edition?
25 Oct 2017

What are the differences between Brass Empire 1st and 2nd Edition?

by Mike | posted in: blog, kickstarter | 7

Now that the Kickstarter for New Canton is approaching a lot of backers from the previous Brass Empire are asking about what is new from the 1st to 2nd edition of the game.  Let me start off by saying that … Continued

brass empire, card game, deckbuilder, kickstarter
Brass Empire: New Canton is coming to Kickstarter on November 1st!
4 Oct 2017

Brass Empire: New Canton is coming to Kickstarter on November 1st!

by Mike | posted in: kickstarter | 0

  Brass Empire: New Canton is finally coming to Kickstarter.  This expansion focuses on 5 different characters in an epic story of greed, corruption, love and tragedy. It tells a story through it’s 12+ hour campaign. Like other campaign and … Continued

brass empire, deckbuilder, kickstarter, new canton
Advertising your Kickstarter on Facebook
6 Jul 2017

Advertising your Kickstarter on Facebook

by Mike | posted in: kickstarter, kickstarter lesson | 1

This post is a follow-up to How to Advertise your Kickstarter. So this post has taken me the longest to write-up because Facebook is the most robust advertising platform that I used this time around.  Before I delve into the … Continued

advertising 101, facebook, how to advertise your kickstarter, kickstarter, maximum apocalypse
Advertising your Kickstarter on Reddit
29 Jun 2017

Advertising your Kickstarter on Reddit

by Mike | posted in: kickstarter, kickstarter lesson | 1

This post is a follow-up to How to Advertise your Kickstarter. Reddit launched their new ad platform about a month before my Maximum Apocalypse Kickstarter.  I was a fan of their last self-serve system, but their new one is just … Continued

advertising 101, how to advertise your kickstarter, kickstarter, maximum apocalypse, reddit

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Grab your booty! Seas of Havoc returns to Kickstarter with a brand new First Mates expansion, revision kit, and premium insert! This big surprise for me at game night this weekend was Diatoms which had an amazing dual layer board and great overlapping turns that kept the game short and left you wanting more. Played Finspan at game night last night. It’s as advertised and a simpler (but still rewarding) version of Wingspan.  I don’t think you need all the “spans”and should pick the theme that is most interesting to you and your group. Christmas and Toy Companies are at Risk! Played Deep Regrets @tettixgames New #kickstarter arrival beating the tariff buzzer. Likely the last one I’m to receive any time until the China tariff is resolved. Playing a just arrived #kickstarter game, Apothebakery, with the kiddos. Kids loved the cutesy nature of the game and short turns kept them engaged. We’re at Unpub this weekend scouting games and playtesting our next original game: Disco Heist Laundry (Q4 2025) Happy to announce that Set a Watch is headed to your PC via #steam later this year.  You can learn more and wishlist it at

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